“I have seen a side of men they don’t reveal to anyone,” Zadig tells me. “The most common male fantasy is to be dominated, and I think every man craves being dominated to some degree.”

Having met many such men through her career, Zadig doesn’t feel they’re unusual in any way, either.

“These men are normal - this is a natural desire,” Zadig said. “There are so many misconceptions about BDSM and the people who enjoy it.”

“Erotic humiliation is a mind game, a ceding control and a thrilling dance of power and surrender,” Zadig explains. “For many men, this form of masochism isn’t just satisfying and pleasurable, it’s transformative.”

“The excitement lies in playing with and breaking taboos — things outside of mainstream social norms you’re not supposed to want or like — and exploring the forbidden,” she adds. “It’s about finding empowerment in vulnerability, a concept that resonates deeply with the modern man’s pursuit of authenticity and self-discovery.”

sbs: I can’t imagine it being anything but amazing, Mistress Alicia. The written book was so profound and had me nodding along as I unpacked some of my motivations to seek Female Domination. In the written book, you share the stories and experiences of several other Dommes. Will their voices join yours in this audio version?

MA: It is my voice you hear throughout the book. The quotes from Dommes and interviews with men are read by me. However, it was important for me to bring their words and voices to life.

With the presale of her book underway, Alicia Zadig joins us on Authentically Kinky to discuss ‘YES MISTRESS: Why men crave Female Domination’.